Web Copywriting & Marketing Blog for Small Business: Read, Learn, Opine

What You’re REALLY Paying for When You Hire a Web Copywriter

By Karri • Jul 28th, 2010 • Category: website copywriting

There’s quite a bit of chatter in the freelance set about rates and how to quote and what the client is really paying for in the end, and copywriters are no exception. (Whether they consider themselves “freelancers” or not is beside the point.) While it’s healthy and perhaps helpful to discuss these things in the [...]

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Web Copywriting Reloaded: 7 Rs That Get Results (Part 3)

By Karri • Jul 24th, 2010 • Category: website copywriting

This “R” speaks to our propensity as business owners to make stuff complicated. Usually, if you just step outside your own ego for a moment, you can see the simple truth right in front of you. And THAT is what you should be putting into your web copy. It’s a trust your instincts thing.
You DO [...]

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Web Copywriting Reloaded: 7 Rs That Get Results (Part 2)

By Karri • Jul 15th, 2010 • Category: website copywriting

If one thing has saved me time and money it’s knowing how to leverage the creative capital that goes into writing web copy. In this video I’ll explain the “R” that not only helps you get better results with your copy but helps you–and your offer–get known around the web.

So tell me, have you been [...]

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Web Copywriting Reloaded: 7 Rs That Get Results (Part 1)

By Karri • Jul 14th, 2010 • Category: website copywriting

Long before I was doing copywriting professionally people would ask me “How do you write like that, Karri?” Then they’d go on to say how they hate to write, can’t write, and don’t believe they’ll ever be able to learn how. Well, I like a challenge. So I want to show you, in this short [...]

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In Business, Be the Change You Want to See (Not the Hairdresser With a Mullet)

By Karri • Jul 13th, 2010 • Category: small business

It’s key in business to walk your talk. If you don’t, you are the hairdresser with a mullet, the stylist who has no style. (So why would you let her scissors get within 10 feet of your head?)
When circumstances change you MUST change with them. Listen to your market. Keep your war goggles on. [...]

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