Web Copywriting & Marketing Blog for Small Business: Read, Learn, Opine

How to Hire Good Help for Your Blog (Without Being a Fraud)

By Karri • Feb 26th, 2010 • Category: business blogging

When Andy Wibbels told his readers that “Ghost Blogging is Fraud,” I’m sure more than a few ghost writers got their underwear in a knot. I don’t purport myself to be a ghost writer, but as a copywriter and marketing strategist, I admit I initially bristled when I read the title.
Within the post and subsequent [...]

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How to Leverage Your Written Content: 25 Things You Can Do With 500 Words

By Karri • Feb 18th, 2010 • Category: business blogging

When you pour your heart and soul into writing an article that really hits the mark in providing solid value for your target audience, it’s sad to think of it only getting one chance to shine in the world. But that’s exactly what happens for so many entrepreneurs who write articles as a strategy to [...]

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How Web Copywriting Can Get You More Than a Wink and a Slap

By Karri • Feb 7th, 2010 • Category: website copywriting

Humans are very visual creatures. We like novel, shiny things. We really like a sexy website. And once our appetite for pretty is satiated, we meander away looking for some more eye candy.
That is, unless the words on the screen command our attention. Then the sex appeal fades into the background and we engage our [...]

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Link Building on a Budget: You’re Not Screwed

By Karri • Jan 21st, 2010 • Category: seo

Link building is one of those SEO tasks that tends to get sidelined when working on a tight budget. Though I see bigger companies with bigger budgets making this mistake as well, inadvertently opting out of some very obvious–and easy–visibility opportunities with their off page SEO. It’s totally unnecessary too, because link building doesn’t have [...]

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How to Video Blog: A Quickstart Guide to Get “Vlogging” in 2010

By Karri • Jan 7th, 2010 • Category: business blogging

Some may say 2009 was the year of twitter (I thought 2008 was but hey, that’s just me), but for this online marketer it was the year I learned how to video blog. No, I’m not going to do a video today, but I am going to explain why you are running out of excuses [...]

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