Web Copywriting & Marketing Blog for Small Business: Read, Learn, Opine

3 Steps to Writing Great Copy When You’re Under the Gun (and Can’t Think of a Damned Thing to Say)

By Karri • Aug 25th, 2010 • Category: website copywriting

If you’re an entrepreneur working online, you’ve no doubt found yourself scrambling to write some copy for a promotion (or even a client) at the last minute. And while there’s nothing like a deadline to get your keyboard clackety-clacking, sometimes “pressure” is the last thing you need to help fill the blank page.
Well, if you’re [...]

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Why You Must Take Action Even If You Can’t Answer “Why?”

By Karri • Aug 18th, 2010 • Category: small business

So it’s not really a secret that I want to help business owners working online take swift, meaningful action in their marketing. And I hope it’s no secret that doing so is what gets results. You take action–of one kind or another–because you want something to happen in your business, usually something with a dollar [...]

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Innovation in Business Often Means More Ha Ha

By Karri • Aug 13th, 2010 • Category: internet marketing

I know it’s Friday evening and no one should be “working” right now, but my sister (also a wife and working Mom) shared something so funny — and so INNOVATIVE — with me today that I HAD to share it with you.
After you’ve had a good giggle though, I hope you consider WHY having a [...]

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In Marketing, Sometimes It’s Better Not to Say You’re Sorry

By Karri • Aug 11th, 2010 • Category: internet marketing

And that’s not to say you can’t be kind either. However, as a marketing strategist and copywriter, I see a lot of business owners acting as if charging good money for the value they offer is something to apologize for, and it’s not helping anyone.
We all do it. When we’re writing copy or giving a [...]

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Why I Have a Tough Time With Holidays

By Karri • Aug 6th, 2010 • Category: small business

It’s Friday and I missed my newsletter deadline yesterday. My excuse?
Erm, I don’t really have a “good” one.
Except to say that my family and I took advantage of the Alberta Heritage Day holiday and spent an extra long weekend hanging out on brain break in beautiful British Columbia.
Here’s the thing though: I’m not one of [...]

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