There’s quite a bit of chatter in the freelance set about rates and how to quote and what the client is really paying for in the end, and copywriters are no exception. (Whether they consider themselves “freelancers” or not is beside the point.) While it’s healthy and perhaps helpful to discuss these things in the [...]

This “R” speaks to our propensity as business owners to make stuff complicated. Usually, if you just step outside your own ego for a moment, you can see the simple truth right in front of you. And THAT is what you should be putting into your web copy. It’s a trust your instincts thing.
You DO [...]

If one thing has saved me time and money it’s knowing how to leverage the creative capital that goes into writing web copy. In this video I’ll explain the “R” that not only helps you get better results with your copy but helps you–and your offer–get known around the web.

So tell me, have you been [...]

Long before I was doing copywriting professionally people would ask me “How do you write like that, Karri?” Then they’d go on to say how they hate to write, can’t write, and don’t believe they’ll ever be able to learn how. Well, I like a challenge. So I want to show you, in this short [...]

If you’re trying to sell anything online with a website (and that includes 99% of you), high-impact copy is a MUST. Your website visitors need to “get” what you do, how you do it, and WHY they should buy from you. Moreover, your website is your most important list-building engine. (The money is in [...]