If you’re trying to sell anything online with a website (and that includes 99% of you), high-impact copy is a MUST. Your website visitors need to “get” what you do, how you do it, and WHY they should buy from you. Moreover, your website is your most important list-building engine. (The money is in [...]

To write web copy that converts requires an intimate understanding of what makes your readers tick. If you can’t find the pain and craft an offer that lifts your audience up and out of that situation to something better, you’re dead in the water. So don’t guess what will feel right for your audience. Roll [...]

Humans are very visual creatures. We like novel, shiny things. We really like a sexy website. And once our appetite for pretty is satiated, we meander away looking for some more eye candy.
That is, unless the words on the screen command our attention. Then the sex appeal fades into the background and we engage our [...]

I’ve had readers who’ve become clients years after reading my blog updates, and others who’ve contacted me after one or two weeks. In general though, effective article marketing requires consistent publishing over time to help readers come to know, like and trust you enough to buy your products or services.
While everyone has their own natural [...]

I want to give a big virtual hug to everyone who attended our wildly successful last-minute *surprise* Live Web Makeover Call on September 17th. I still cannot believe how many of you actually WANTED to be the star of what I think is the next big thing in “Reality TV” for the Internet. [...]