It’s key in business to walk your talk. If you don’t, you are the hairdresser with a mullet, the stylist who has no style. (So why would you let her scissors get within 10 feet of your head?)
When circumstances change you MUST change with them. Listen to your market. Keep your war goggles on. [...]

It’s taken me over 5 years to figure out the real business-building power of leverage, but boy, when I got it I really GOT it. What is leverage for the entrepreneur? Quite simply, it’s the ability to earn maximum revenue from minimum effort. This is not about being lazy either. It’s about working smarter. A [...]

Let me explain.
I was talking with a virtual assistant colleague of mine the other day, and we were discussing how the recession has impacted entrepreneurs who work virtually. Then she told me her own story which I think is worth sharing.
This VA’s specialty for years had been real estate marketing. Prior to the recession, demand [...]

In recessionary times it’s tempting to cut wherever there appears to be no imminent need, where returns are not obvious and immediate. As such, marketing tends to be one of the first casualties. Yet analysts advise businesses to continue marketing spending amidst grim circumstances. The case for a proactive approach appears sound, if not difficult [...]

Some crazy things have been happening in my practice of late. Not padded room crazy (though with 2 boys playing nearby a little padding wouldn’t hurt). No, crazy as in umpteen per cent revenue growth in a matter of weeks.
Sheesh. Whatever happened to popping a baby and schlepping around the house for a year on [...]