In recessionary times it’s tempting to cut wherever there appears to be no imminent need, where returns are not obvious and immediate. As such, marketing tends to be one of the first casualties. Yet analysts advise businesses to continue marketing spending amidst grim circumstances. The case for a proactive approach appears sound, if not difficult [...]

Some crazy things have been happening in my practice of late. Not padded room crazy (though with 2 boys playing nearby a little padding wouldn’t hurt). No, crazy as in umpteen per cent revenue growth in a matter of weeks.
Sheesh. Whatever happened to popping a baby and schlepping around the house for a year on [...]

A common conundrum for virtual assistants, coaches, consultants and other online entrepreneurs is the hourly versus per project (or “flat fee”) pricing scheme. The default strategy seems to be bill by the hour. But I think it should be the other way around so in effect, we’re looking to bill for perceived value rather than [...]

One of my very favorite clients of all time sent me the nicest gift in the mail this week. He’s a fellow Internet marketer whom I’ve collaborated with on a few big projects over the past couple of years and in a way, I’ve sort of become his copywriting Gal Friday. What makes this gift [...]

And being the coffee thought leader that they are, maybe they have but are waiting to execute?
They’d better do it soon because I’m putting my idea out there for the world –including their competitors–to see. If I can buy a re-loadable Starbucks card and even go online to customize it, why can’t I buy say [...]