A while back I was skimming through websites in search of some talent I could subcontract some work out to. The exercise was incredibly painful. I was, like most entrepreneurs, short on time and big on need. How frustrating to come across website after website that presented me with more obstacles than solutions. What kind [...]

As entrepreneurs we just can’t help ourselves. We have pretty big egos, and it’s often glaringly obvious on our websites. The copy makes us look like the navel gazers we often are (life is but a dream), and the usability if often, well, non-existent (does anyone put their rates on their Rates page anymore?). What’s [...]

The most common question asked ”aside of what to blog about in the first place”still comes down the age old business adage, Location, Location, Location! Not a decision to be taken lightly, you should think strategically when deciding where your blog will “fit” into the existing architecture of your online business. By weighing and considering [...]

It is impossible to “do” marketing without first considering gender. No matter how we try to equalize the sexes, there are distinct differences in how men and women make a decision to purchase. And the Internet is proving to be fertile ground (sorry, couldn’t resist) for some fascinating gender research. My friend Randy Cullom, a [...]

The low hanging fruit of usability is trust. When you create a “safe” environment for your users, you make your site inherently more usable and thus more likely to convert. So, take off the used car salesman jacket and put on your best suit. Here are 7 ways to help your show that hard won [...]