When Jakob Nielsen concluded his annual Top Ten Mistakes in Web Design for 2007 by telling B2B webmasters to publish their prices, I gave a raucous verbal cheer across the cable lines. In Get Over Yourself and Publish Your Prices Already, I satirized the notion that prices are something you only disclose when the prospect [...]

Jakob Nielsen has published his annual Top Ten Mistakes in Web Design for 2007. It’s classic Nielsen: high on quality, low on filler. Every point in the list is a gem; addressing just one or two of these usability challenges would improve any website’s conversion rate. What I also love about Nielsen is that his [...]